Once again it has been over a week since I last communicated about the marketing of BUSTED, and once again I have a lot to report. But before going over my actions and the responses that they have generated, let me tell you a little bit about my marketing plan.
The market for BUSTED is large if not vast. The information that it contains about crime is relevant to the estimated 50,000 criminal defense attorneys in America. Every single one of these attorneys should read my book merely to avoid committing malpractice. I have mined the emails of the top 2 percent of these attorneys in America and have emailed them twice.
The information in BUSTED is also relevant to the other half million attorneys in the United States 1) because it defines the republican form of government that each took an oath to secure, and 2) because it defines the subject matter jurisdiction (power) of all of America's courts, with which they are not familiar.
Then there are probably 50 million drug users and about a quarter of America's prison population who one would think also might be interested in the book. Chief interest in the book would naturally come from the advocates and attorneys for these drug users in private practice as well as from anti-prohibition organizations. At least, that's what I thought.
The above is not to overlook the millions of government workers who are directly involved in false enforcement of drug laws. Every Attorney General, prosecutor and law enforcement officer in the United States has reason to read the book 1) because none of them have read the drug laws and 2) because they are enforcing drug laws falsely, illegally and under color of law.
Given the above market for BUSTED, my plan has been to first market the book to private defense attorneys and anti-prohibition organizations who can best use its legal technology to defend or free drug defendants. Since publishing the book a month ago, I have spent almost all my time marketing the book to this group, who can gain the most utility from it. As far as I know, I have not directly shared the thesis of the book with anyone in any government, although they are welcome to garner such information from my other public correspondence.
To reach this primary market of private drug defense attorneys and anti-prohibition organizations I have mounted an email, Twitter and Facebook campaign. During the past two weeks, via email, I have twice directly contacted the 800 criminal defense attorneys in my database. They have all received a sugar letter which benignly offered them free information. (See “A look inside” letter here) As well, more than half of the list have also received a letter suggesting that they are committing malpractice. (See the “Are you and your clients being duped?” letter here).
Whether using sugar or spice, my direct email marketing to those 800 attorneys who – of all people in America – should take the most interest in my book has generated ZERO response – negative or positive. Can you believe that? ZERO.
This is likely due to three reasons: 1) that my claims are so preposterous to them that they do not believe my claims, 2) that my claims are so foreign to them that they don't understand them, or 3) that they so fundamentally understand my argument that they are afraid of it. Their fear would be 1) to be exposed as never having read the Controlled Substances Acts and America's constitutions, and 2) to be exposed as having falsely defended their drug clients.
Without a response to my email, I cannot determine which of the above reasons motivates these attorneys. However, my campaign on Twitter might shed light on these factors.
Over the past ten days I have put-out likely 300 Tweets. These Tweets went to all major drug and marijuana organizations, to journalists and media organizations, and to some celebrities. I have also used the forum to respond to news from America's major media outlets, always seeking to drive them to the book's estore or website.
If you have a Twitter account, then you can read these various Tweets here. Most of these Tweets went directly into the Notification box of the recipients, which means that they likely won't be overlooked. I have been getting a rather good response from all sorts of people and organizations, including that of Willie Nelson and various marijuana news feeds. Although Twitter limits messages to 140 characters, it does provide a means to directly reach out to people of importance, who might be interested in the message or topic.
Among these are repeated Tweets to all the major anti-prohibition organizations, such as NORML, the Drug Policy Alliance and StopTheDrugWar, also with no response. Weird, huh? Not really. They are more interested in self-preservation than in ending the drug war.
For those without Twitter or Facebook accounts, there is always snail mail. This week I wrote formal letters about my book to two influential academics and to former (and probably the original) Drug Csar William J. Bennett. With regard to the latter, I relished the opportunity to tell him that statutes and constitutions support our natural and legal rights, but that uninformed officials have been violating this good republican law, which he has always claimed to support. Because the war on drugs is a fraud (a deliberate misrepresentation of law), there is neither a written or moral basis for it.
I am grateful for your support of my efforts to both market my book and end the war on drugs. If you have any suggestions, please send me an email. Twitter and Facebook posts are also always appreciated.